Trends in Mood and Mind and what they mean for Scottish food and drink companies

The Knowledge Bank has partnered with leading nutrition and health consultancy, New Nutrition Business to take a look at Cognitive Health and what opportunities exist for Scottish food and drink businesses to tap into this emerging area.

At this webinar we’ll take a look at cognitive health, what’s happening in the market for food and drink products with mood/mind benefits, who’s the consumer and what are their needs,  consumers are for these products and what are their specific needs.  We’ll also take a look at which ingredients and technologies are available or in development which offer a cognitive health benefit and are suitable for food and drink products, successful products already operating in this area and what strategies can be used to target this opportunity – from simple repositioning and messaging changes, to novel technologies.