Who we are

The Knowledge Bank: Turning insight into action

The Knowledge Bank

It’s about accessible intelligence, accurate information and tangible actions. The Knowledge Bank’s insight service gives you access to a unique blend of customised market research, data analysis and consumer insights.

The expertise available covers everything from using intelligence to inform strategy, identifying new routes to market and developing resilient supply chains. With all of that at your fingertips you will have the essential information you need to identify where the best opportunities are to sell more, or sell more profitably.

And with the world changing at such a fast pace, the right knowledge will mean you can meet the daily challenges and adapt to ever-changing futures with confidence, and before anyone else and we’re able to do all of this with support from the Scotland Food & Drink Partnership and funding from the Scottish Government.

What we do

The breadth of knowledge across the Scotland Food & Drink Partnership is vast – covering all key sectors, markets and parts of the supply chain. Our Knowledge Bank Team bring their insights together into one place to support your business. Turning insights into commercial opportunities. Here are just a few examples of how you could translate The Knowledge Bank insights into action in your own business:

Insights on consumer trends and shopper behaviour >
An ideal platform for developing or reformulating products, updating your marketing, or talking to buyers

Intelligence on markets, sectors and categories >
Valuable for spotting opportunities or emerging competition, and steering your response or investments

Webinars, reports and presentations >
Practical insights on key topics from Heath & Wellness to Sustainability provide new ideas and routemaps for tackling challenges and growth

Meet the team

Our Knowledge Bank team are practitioners from across the Scotland Food & Drink Partnership. They know their areas and markets like the back of their hands, have access to a wealth of resources, and understand what businesses are looking for. Here’s an introduction to some of the team across the Partnership, covering every area of food and drink from field to fork.


Amanda Brown

Project Director


Donna Fordyce

Head of Seafood Scotland


Antoine Legendre

Category Manager, QMS


Iain Macdonald

Senior Economics Analyst, QMS


Kim Malley

Senior Retail Insight Manager, AHDB


Gary McDonald

Market Development Manager (North East Scotland)


Andrew Niven

Strategic Market Intelligence Manager


James Park

Head of Insights – Salmon Scotland


Alison Munn

Senior Research and People Manager


Anne-Laure Farrar

UK Market Insight Manager

The Knowledge Bank

Our partners