Getting to know The Knowledge Bank

There have been a few changes to The Knowledge Bank team this year – but one thing that hasn’t changed is our dedication to supporting food and drink businesses throughout Scotland.

Each member of our team has extensive experience in different specialities within the sector. We use this experience and knowledge to develop tools and resources that ensure all Scottish food and drink businesses can thrive.

These tools include webinars and reports that cover everything from a broad overview of the internal and external forces affecting the Scottish food and drink market to in-depth looks at specific categories such as preserves, biscuits, venison, and cheese. We also cover dietary needs and trends including organic, gluten free, and vegan.

The Knowledge Bank team behind this work is:

Carol Saunders, Head of Insights

Carol may have only joined us earlier this year, but she isn’t new to the food and drink sector. She has over 20 years of experience helping food and drink companies understand new market opportunities and grow in a sustainable way. Carol’s work with companies of all sizes – from global stalwarts like Coca-Cola to local startups like Brewgooder – has given her a unique perspective on the challenges within the FMCG sector.

Anne-Laure Farrar, UK Market Insight Manager

Anne-Laure is passionate about sustainability, storytelling, and – despite being raised in France – all things Scottish. She joined The Knowledge Bank in 2022 to help retailers and foodservice providers throughout the UK understand the benefits and opportunities around using Scottish suppliers. Anne-Laure recently oversaw a research project that showed Scottish consumers are just as excited by local products as she is.

Andrew Niven, Strategic Market Intelligence Manager

Andrew joined our team at launch, but has worked with Scotland Food & Drink for over a decade. Our resident research and analytics specialist, he uses data to paint a clear picture of consumer behaviour and attitudes. He also closely follows global trends and economic developments, to identify ecommerce and international market opportunities for food and drinks companies.

If you have any questions about how we can support your Scottish food or drink businesses, visit us online at or reach out at