Why highlighting Scottish Provenance matters? New 2023 Research highlights

The Knowledge Bank is delighted to share the new wave of our Scottish Provenance Consumer research which took place in July 2023 (quantitative survey) and August 2023 (consumer video interviews which we have never done before!).

This research re-asserts the importance of Provenance for consumers, how this stacks up against a background of cost of living crisis and how it varies by category. We’ll also share which brands and retailers are more associated with Scottish Provenance and what Scottish Food & Drink businesses can do to tap this. We’ve also explored new areas such as regional perception of Scottish food & drink.

Anne-Laure Farrar, UK market insight manager at The Knowledge Bank will then be joined by a wonderful panel with incredible combined experience hailing from small and big Scottish businesses and retailers.

Our first panellist is Steve Wallace who has a very varied experience, from Sainsbury’s and Waitrose buying roles to supporting Scottish brands develop. Steve also has a unique perspective on Scottish Provenance as he helped The Knowledge Bank with exploring the retail landscape and capturing the different retailers’ initiatives on Scottish provenance. He will share with us practical tips on how to use the research in different settings such as a retailer pitch.

Our second panellist is Suzie Carlaw, Brand Marketing Controller at Highland Spring with past experiences at Border and Quality Meat Scotland. Our third panellist is another Suzie, Suzie Millar, co-founder of the Scottish Bee Company but also keen podcaster. She recently launched the Love your local larder podcast which shares the rich stories of small producers throughout Scotland and beyond.

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