Maximising Provenance

Provenance is an important attribute when selling and marketing Scottish products and brands. The Knowledge Bank carried out some research to explore why it is so important, what it means to consumers, as well as the importance of getting the messaging right both on pack and in your marketing.  Maximising Provenance

To explore the importance of provenance we are holding a half day workshop on Thursday 25 August when we’ll hear from experts about the why, the how and the where. We’ll also explore how storytelling is a critical part of the execution.