Green Groceries; Targeting the organic and sustainable shopper

In this webinar, The Knowledge Bank in partnership with Lesley Ann Gray from Kantar will look at the new wave of Who Cares Who Does research focusing on the sustainable consumer in GB and Scotland as well as newly commissioned data on Scotland, GB, London market share in Organic for Food & Drink. We’ll hear from our partners at SAOS (Douglas Bowden Smith and Alan Stevenson) on the work that the organisation does in the area of sustainability which is a key mission of the Scotland Food & Drink industry strategy. Finally, we will dive into the Organic consumer and the Organic market with Alison Muirhead from the Soil Association based on their annual market report.

This is not one to miss if you’re interested to learn more about the sustainable consumers and/or if your product is Organic.